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Quick Notes: How to Build a Vibrant Google+ Page
Everyone wants to know the secret sauce, how to build vibrant communities in digital social venues. Here is a question to a community manager to whom I responded recently in a gated enterprise forum....
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Backlash Against Google+: Useful but Beware of Assumptions
Here is an excellent example of backlash against Google/Google+ from InfoWorld. This post shows how to 1) how to disconnect Google+ from Google search results and 2) configure your browser to default...
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Quick Insights on “Personal Branding”
In Mastering The Uncomfortable Art Of Personal Branding, Amber Mac provides some valuable insight into how individuals can engage people by sharing a mix of personal and professional details on their...
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Analysis: Facebook Pages’ New Pre-Moderation Control
Facebook recently released a new control for Pages that acts like blogs’ pre-moderation setting: when a Page admin activates it, Likes’ (Fans’) “organic” posts will not appear on the Page’s Wall until...
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Triple the Value of Your LinkedIn Network by Interacting
How to attract and maintain the attention of Connections you care most about Old habits die hard, and so it is with the ingrained assumption that “content sells.” Yes, having a current LinkedIn Profile...
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Three-Step Executive’s Guide to Blogging
For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s thousands) to blog, so please consider this as part of that campaign—with benefits (because this is a how-to...
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Executive Career & Job Search Resources
My predictions from the 1990s and beyond about the disruption of “careers” and “work” have been coming true at an increasing pace, so here I’ll offer a quick retrospective of key trends as well as...
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Facebook Trust Issues Block Its Best Path to Wealth
Over the past month, it has been de rigeur to comment on Facebook’s IPO and “quality” as an investment, but I decided to hold back until I could free a window to consider the matter in sufficient...
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No Social Network Will Replace Facebook But Pureplays Will Fade
In Part One of the Facebook As Investment trilogy, I argued that Facebook had a signifiant trust gap with users that would inhibit its ability to monetize its most unique and valuable assets, and that...
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How Brands Cut Their Exposure to Facebook Business Risk
In the Facebook As Investment trilogy, I have analyzed several dimensions of investing in Facebook and raised my doubts about the company’s management and direction. In Part Three, I’ll address how...
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The Twitter-LinkedIn Breakup: How to Manage Your Ecosystem Better
This week Twitter and LinkedIn canceled their agreement for easy cross-posting, which begot numerous indignant comments from people who seemed to have forgotten that they were using free...
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Brands’ Facebook Investments Show Increasing Risk
Recent coverage has increased my doubts in Facebook’s management team, whose failure to capitalize on its unique assets looks increasingly likely. In the Facebook As Investment trilogy, I examined...
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Why Mobile Advertising Is Flawed
How Marketers Are Pushing the Wrong Button on Mobile Mobile advertising is flawed because it interrupts. CMOs’ continued use of such outmoded marketing tactics isn’t pretty, like bursting market...
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The End of Social Media Reflected by Fake Followers
Bill Snyder at Infoworld posted some amazing statistics that support the end of social media as we know it, which I predicted in 2009. Marketing and public relations have been losing influence for...
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Financial Services Social Business Pioneer: Putnam Investments
Putnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can...
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Short Guide to Blog Infrastructure
This short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your...
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Short Guide to Forum Outreach
The short guide to forum outreach reveals how experiential social media teams can tap forums’ unique opportunity to engage users, using a three-stage model. Forums are vital to relationship building...
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Social Media Strategy Good Practices
Social media strategy good practices is a short list of principles that can make your firm stand out when empowering customer and employee experience. It’s part of a talk I gave today to a large...
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CSRA Milestones Ten Years of Experiential Social Media
CSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as...
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Use Scenarios to Network into Jobs
Use Scenarios to Network into Jobs and Contracts reveals a new way to break through when you’re looking for new consulting work or employment for yourself, or you’re fundraising for your startup or...
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